As an organisation, we formally adopt the Values Statement declared by the Adventure Travel Trade Association (ATTA). The ATTA is an organisation that nurtures and professionalises the responsible and sustainable development of the adventure travel industry.

In defining the adventure travel sector, the ATTA believes adventure tourism contains three main components for the traveler: 1) physical activity, 2) a connection to nature and the environment and 3) an immersive cultural experience. As tourism is one of the largest employers on the planet, it has a major impact on peoples’ economic well-being and the planet’s health. Furthermore, adventure tourism is inextricably dependent on human- and nature-capital; protection and promotion of these resources is key.

As an ATTA member, we are part of a community that supports and engenders these efforts. While we believe that no organisation is perfect in its actions regarding responsibility and sustainability, it is our intent to move towards such goals. Thus, we and the ATTA declare our affirmation and support to the following key issues:


We affirm and agree with the UNWTO’s Global Code of Ethics for Tourism


We believe in the protection of children from harmful effects of tourism and we are a signatory of


We believe in the universal standards put forth by the Global Sustainable Tourism Council (based on the UNWTO’s Global Code of Ethics for Tourism), and that tourism businesses and destinations should adopt the criteria specifically in these four areas:

  • Demonstrating effective sustainable management
  • Maximising social and economic benefits to the local community and minimising negative impacts
  • Maximising benefits to cultural heritage and minimising negative impacts
  • Maximising benefits to the environment and minimising negative impacts

ATTA Members — when working under the auspices as aforementioned — treat each other and travellers with respect and professionalism and conduct business with safety, honesty and integrity. As a community, we will do our part to seek to improve our own organisation’s compliance with the points noted above. As a community, we will wherever possible seek to assist other organisations and professionals within the association to achieve success-both in the pursuit of the values noted above and in business.


At Adventure Holidays we are committed to Responsible Tourism. All suppliers of our holidays and adventures are thoroughly vetted and committed to our ethos.

What is Responsible Tourism?

Responsible tourism maximises the benefits and minimises the negative effects of tourism.

We minimise negative impacts on the environment through responsible consumption of energy, waste and water.
Wherever possible, we provide employment opportunities and economic benefits for the destination by sourcing goods and services locally.
We maximise social benefits to local communities by employing local people as our guides.
We only work with suppliers who have a genuine commitment to responsible tourism.

Tourist behaviour is key to responsible tourism which is why we ask our customers to take the following guidelines into consideration when visiting their destination:

Before you travel:

Read up on local cultures and learn a few words of the local language
Ask your tour operator / hotel if there are useful gifts that you could pack for your hosts, local people or schools
Ask your tour operator whether there are local conservation or social projects that you could visit on your trip, and if/how you could support them

While on holiday:

Support the local economy by buying local produce
If you are hiring a guide, hire through a local company
Do not buy products made from endangered species, hard woods, or ancient artefacts
Respect local cultures, traditions and holy places — if in doubt ask advice or don’t visit
Use public transport, hire a bike or walk when convenient — it’s a great way to meet local people as well as reduce carbon emissions
Use water sparingly — it is very precious in many countries and tourists tend to use far more than local people
Remember that local people have different ways of thinking and different concepts of time. This just makes them different not wrong — enjoy the different experience.

When you get back:

If you’ve promised to send pictures or gifts to local people remember to do so
Why not donate to a local project in the area you’ve visited? You may like to do this through travel pledge (